Press Releases Files over 125MB must be downloaded individually.

Press Releases

Strategy and Samples

Published: August 14, 2014 Updated: August 30, 2014

We're often asked about when and how we send out press releases.  At 12Stone, we have a "less is more" strategy and therefore don't send out many press releases.  When we do, we make sure the topic is very newsworthy.  We're often contacted by the media with inquiries, and our Communications Director handles those inquiries on an individual basis.  This resource contains two actual press releases.  You are invited to use these as guides for how to structure your own press releases.

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